From a NY Times Article: The device features color touch-screen controls and a gray-and-white reading display. It will cost $259, matching Amazon.com’s most recent price cut for its latest edition of the Kindle. According to an advertisement that Barnes & Noble placed in the Oct. 25 issue of The New York Times Book Review and which was distributed to publishers on Monday, the [our emphasis] Nook will permit readers to lend their digital books to friends and download books wirelessly

Source:The Barnes & Noble eBook Reader Will Be Called the Nook, Will Allow Users to Lend Books